Timed-Release Marketing

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We've all heard of "timed-release caplets" right? (Medication formulated to release slowly to sustain its effect.)  But what about timed-release marketing?

Promotional products, particularly calendars, are perfect examples of timed-release marketing vehicles.  An industry-commissioned study showed that 86% of all calendar recipients could recall the ad message that's hanging on their wall.  The average recall of a commercial on TV is around 24%. 

Consider this:  There are 365 days in a year.  If the average person looks at their calendar 12 times a day, this equals 4,380 viewing per year.  Take an average calendar cost of just $2.00 and divide it by 4,380 viewings and you come up with a cost-per-impression that's less than half a cent for that calendar. 

Now that's ROI!

Click here for an assortment of Calender-related selling tools.  We've got everything from case histories to "how to's" for custom orders.

~Margit Fawbush

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