Wedding Planning – an untapped segment of the promotional products industry

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Weddings have become more than a ceremony signifying a lifelong commitment between two people.  They have become a way for a couple to express their individuality and personality.  The wedding industry is capitalizing on this expression.  There are TV shows dedicated to the topic – from reality shows exposing Bridezillas to how-to's for do-it-yourselfers on a budget.  There are websites selling nothing but wedding memorabilia – from candy and little bags of birdseed to elegant grooms gifts.  Wedding planning has become a profitable new segment of event planning and wedding planners could use a savvy distributor to do the legwork for them to find just the right gifts for guests and bridesmaids alike.

Come prepared to such meetings with a good idea of what's out there and what supplier offers a wide range of wedding-appropriate items.  Norwood offers several products appropriate for a variety of weddings and styles.  Click here for a helpful eFlyer with a selection of items to consider.  And don't forget to visit norwood.com for even more ideas.  Art glass, wine accessories, 2oz sunscreen for destination beach weddings – we've got it all.

~Margit Fawbush

One comment

  1. I’ve always been a little intimidated by the Wedding sector of this industry. I guess I’ve never thought about some of the other opportunities other than your traditional favors and napkins.

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