Gift Giving Trends – Part 2

Moderated frugality – a symptom of slow economic recovery.  We're not out of the woods yet, right?  So here are two gift giving trends that reflect that mindset.

1)  Personalize – put a little of yourself and your brand into the gift.  Perhaps its downloading a personalized, value-added message onto a digital frame or USB.  Or creating a custom calendar with helpful messages, coupons or reminders.  Or putting the recipient's name or initials on the item – particularly effective for executive gifts and key customer "thank you" ideas.

2)  People are continuing to spend more time at home.  Entertaining at home has long been a consistent trend and it continues.  Housewares and home entertaining accessories are always appreciated and are still surprising for the promotional products industry.  Bar sets, serving dishes, elegant glassware, cutting boards – all great examples of items that will be appreciated over and over – with each party or family dinner.

Visit www.norwood.com for great ideas that follow the trends!  Contact your Norwood sales representative for help on personalization of products and much more.

Happy Giving!

~Margit Fawbush


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