Moderated frugality – a symptom of slow economic recovery. We’re not out of the woods yet, right? So here are two gift giving trends that reflect that mindset.
1) Personalize – put a little of yourself and your brand into the gift. Perhaps its downloading a personalized, value-added message onto a digital frame or USB. Or creating a custom calendar with helpful messages, coupons or reminders. Or putting the recipient’s name or initials on the item – particularly effective for corporate gifts or top customer “thank you’s.”
2) People are continuing to spend more time at home. Entertaining at home has long been a consistant trend and it continues. Housewares and home entertaining accessories are always appreciated and are still surprising for the promotional products industry. Bar sets, serving dishes, elegant glassware, cutting boards – all great examples of items that will be appreciated over and over – with each party or family dinner.