Norwood & BIC Graphic North America Announce New Branding and Catalogs for 2011

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The Norwood and BIC Graphic brands are being relaunched with a whole new look for 2011.  Officially launching January 1, 2011, the exciting result will be completely refreshed marketing materials and web presence with a unified look and feel based on the recognizable BIC Orange color scheme.

The 2011 catalogs are arriving throughout the remainder of December and distributors will get a first look at the new brands as well as catalog reorganization!  Distributors can expect a streamlined, restructured catalog collection that will include the following:

1)  Norwood Catalog – includes all products with the exception of calendars, planners and diaries

2)  Norwood Calendars, Planners & Diaries Catalog

3)  Norwood Good Value(R) Calendars Catalog

4)  Best of Norwood Catalog

5)  BIC Graphic Catalog

A few product lines will be relocated within the new catalog collection.  If you formerly purchased Norwood Stick-To-Notes(TM), Magnets or Mouse Pads, look to BIC(R) Sticky Note(TM), BIC(R) Magnets and BIC(R) Mouse Pads in the 2011 BIC Graphic Catalog.  The BIC "Y Series" of writing instruments (i.e. #Y126), can now be found in the Norwood writing instruments collection.  All Padfolios and Atchison(R) Bags are now available in the 2011 Norwood Catalog as well.

Both BIC Graphic and Norwood Catalogs will have similar navigation and data content — making it easier for distributors to find what they are looking for.

Norwood Canada (PPPC: 560705) and BIC Graphic Canada (PPPC: 770301) customers will receive a Canadian version of the Best of Norwood and BIC Graphic Catalogs complete with pricing in Canadian dollars. 

Norwood will also unify all of its product categories under one ASI# (74400) and one UPIC (NORWOOD) as of January 1, 2011.  BIC Graphic will maintain its current ASI# (40480) and UPIC (BIC).

Come visit us at the PPAI Expo or ASI Orlando shows in January!  We will be launching a new, integrated exhibit encompassing both brands!  We look forward to seeing our distributors and giving them a thorough review of all the exciting changes and innovations coming in 2011 for each brand.

~Margit Fawbush

 

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