A local zoo was hosting their second annual fund-raising event with local businesses that included entertainment, wine tastings, and restaurant vendors supplying the food. To help promote the event and drive attendance, the zoo bought 300 BIC(R) Media Max(TM) pens. The large imprint area allowed them to print the event name, date, and time on the barrel. The imprint also included "Free admission for anyone that returns the pen to the event!" The clip even had paw prints imprinted on it.
The pens were given to the restaurants participating in the event to distribute to the customers for a few weeks prior to the event. The outcome? A successful event with a significant increase over the prior year's attendance. And over 230 of the 300 pens were returned to the event!