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Norwood & BIC Graphic Launches britePix(TM)

REVOLUTIONIZING THE INDUSTRY WITH BRILLIANT PHOTOGRAPHIC IMPRINT QUALITY AND BREAKTHROUGH PERSONALIZATION CAPABILITIES

Norwood & BIC Graphic North America is revolutionizing the promotional products industry by launching britePix™ by Norwood. More than just a new imprint technology, britePix™, offers distributors an entirely new solution – bringing brand messages to life.

"britePix isn’t just an imprinting method, but rather a whole new concept where a brand message can truly take life,” said Emmanuel Bruno, VP and GM for Norwood & BIC Graphic North America. “We are offering a whole new level of branding and personalization.”

Applying decades of manufacturing and imprinting expertise, Norwood & BIC Graphic has developed a new proprietary process to apply sharp, clear, photographic quality imprints on over 300 products. Many of these products were already a part of the Norwood range, made even better with a new larger imprint area.

Brand messages can also get personal – and it is more than just a name. Dates, addresses, individual photos, QR codes, and more can be individualized on each product within an order. Fast, easy and affordable, these personalization capabilities can provide distributors with a real added-value benefit for their customers.

“As we developed britePix, we asked ourselves, ‘do we sell a product with a message or a message on a product,’” continued Emmanuel Bruno. “Clearly, the most effective promotions are made up of a combination of impactful, brilliant messaging, quality product and a personal touch that makes the item a keepsake.”

Distributors can easily transform their customer’s message into one that leaves a vivid and lasting impression. Norwood & BIC Graphic has made it simple to order:
– with pricing published in the 2013 Norwood catalog and on norwood.com (just look for the Toucan icon on BritePix™ products)

– modest up-charge for full-color and personalization

– standard production times (even 24-Hour turnaround on applicable products)

– standard set-up charges

– britePix™ Design Service – let us help you transform a 1-color logo into a vibrant masterpiece! Choose from full color stock images for FREE or let our designers enhance your logo to a full color option ($25/g)

Norwood & BIC Graphic will be promoting the launch of britePix™ with a year-long multi-media campaign, beginning with the January trade shows, ASI Orlando and PPAI Expo. The britePix™ icon, a brightly colored Toucan, was designed to embody the brilliant, full-color innovation. Look for the Toucan in the Norwood catalog, denoting that the product is available with britePix™ full-color and personalization. Full page advertising in all major publications, online and social media promotions, an independent, full-color catalog and cleverly designed sample kit are all part of the promotional campaign.

~Margit Fawbush

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