Product Trends · writing instruments

BIC GRAPHIC LAUNCHES OVER 20 NEW BIC® WRITING INSTRUMENTS SUPPORTED BY #LOVEMYBIC CAMPAIGN

BIC Graphic is pleased to announce over 20 new BIC® branded writing instruments, including five completely new design families as well as extensions of other successful products featuring either new colors or the addition of a stylus version.

Three key trends have influenced the development of the new BIC® writing instruments:

  1. Prominent branding, as requested by promotional products distributors, using the well-recognized BIC® icon incorporated into the pen and does not compete with end user brand imprints
  2. Upgraded ink systems—many of the new pens feature a 1.2mm ballpoint ink cartridge for smooth writing and bold lines
  3. Multi-function— such as stylus, multi-color, etc

HONOR_familyThese exciting new product launches are supported by an aggressive campaign including print advertising, database promotions, and an innovative #lovemybic social media campaign encouraging  BIC Graphic customers to share their favorite BIC® product on social media. By  including the #lovemybic hashtag, posts will be collected and featured on a living “social wall”  on bicgraphic.com. Click here for link.

Visit bicgraphic.com for more details on the new  BIC® writing instruments as well as the over 400 new products across several categories.

~Margit Fawbush

Pictured: BIC® Honor Family

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