awards & recognition · Market Insights · Product Trends

Uncover Opportunities to Grow your Awards & Recognition Business

The Awards & Recognition category continues to grow. Recognition items such as awards, trophies and plaques are typically displayed on desks, walls, shelves, mantels and therefore have fewer impressions per month (223 impressions/month) BUT these products are kept around for a very long time AND generate the most favorable impression from recipients.

There is a difference between short term motivation and recognition. Gift cards, team luncheons, cash and travel motivate for short term goals. Tangible rewards that are kept (and therefore remembered) are tied to psychological well-being. Companies that recognize or otherwise engage employees see increased job performance and reduced turnover – in turn making a company more successful.

A recognition program can include years of service awards, quarterly or yearly sales achievements, and team project completions, for example. If you can secure a recognition program it is a highly repeatable business, and with the increased importance on employee engagement, it’s a market that will continue to grow.

If you’re not selling awards/recognition/incentives to your customers, who is? Protect your existing business by increasing your network within your client’s company.  Your marketing or communications contact may not be in charge of employee retention and recognition. Ask existing contacts to make an introduction.

What additional departments could be appropriate targets for your inquiry?  The following departments are all potential targets:

  • Human Resources – Service, Attendance, Retirement, Training, Promotions, Wellness Programs
  • Corporate/C-Suite – Significant Milestones, New Buildings, Acquisitions, Holiday Gifts
  • Finance – Budget Performance, Inventory Control, Cost/Savings Initiatives
  • Sales – Annual Performance, Sales Incentives, Clubs, Networking Communities, Customer Gifts
  • Marketing/PR – Trade Shows, Meetings, New Product Launches, Project Completions, Events, Brand Advocate Programs, Contest Prizes
  • Operations – Cost Improvement Programs, Efficiency/Safety/Process Improvements

How do you help your customer build an Employee Recognition Program?  There are three components of a comprehensive program to enhance employee engagement:

1)  Day to Day Recognition – informal, frequent and ongoing.  Thank you notes/emails, public praise.  This would include the largest number of recipients.

2)  Informal Recognition – singles out individuals and teams for progress.  Low cost items as rewards.

3)  Formal Recognition – a structured program linked to organizational values and goals. Public recognition on an annual basis where a select few employees are awarded.  Higher cost/value items for prestige.

Questions to ASK your Customer:

  • What is the desired objective?
  • How many pieces do you project needing – quantities, award frequency, etc
  • One award or multiple tiers?
  • Is there a theme or logo?
  • Where do you anticipate recipients keeping the award?
  • Is a functional award appropriate or perhaps just to be displayed?
  • Is the award specialized to a particular person’s interests or generic?
  • Recipient’s level in the organization?
  • What is the budget?
  • Is this a new program that is being initiated (and intended to repeat or grow next year) or is this an existing award program and they are just shopping for the actual items.

JAFFA® offers a variety of services that are geared specifically towards the needs of recognition programs. With free setups, free art, free personalization, free copy changes, free 24-hour service on over 65 products, no less than minimum charges and more great services. Click here for a flyer detailing our JAFFA® One Simple Price Policy. JAFFA® works closely with distributors on their specific programs to meet their needs, because we know each end user has a unique program for building employee engagement.

Browse through or share our JAFFA® Collection iCatalog® with your customers.

View our latest JAFFA® brand video – detailing our Simple Pricing, Dedicated Service and Quality Products.

~Margit Fawbush

 

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