With over 30 million golfers in the US, Promotional Products Distributors are sure to receive requests for golf products and promotions – especially as peak golf season approaches. Americans spend over $5billion a year on golf equipment – they know what they like and are brand loyal. Separate yourself from the rest by becoming an expert on planning golf events.
Ask your customer what level of player they are targeting – that will help you determine what type of ball is appropriate and at what price point. As ball performance and technology increases, so does price. If you are targeting an experienced golfer or hosting an event for dedicated players, the balls they receive at the event should make the right impression.
The following graphic illustrates this point.
Ever wonder what the difference really is between tour-level performance balls and those that are a bit lower priced? Its all about the construction. Every ball consists of several layers starting with the core. The core is the most inner component, usually made of rubber and is what is considered the “engine” of the ball and gives you the distance. The mantle is the next layer, made of either rubber or a strong, resiliant plastic. The mantle provides the “feel” of the ball – whether it feels soft or hard coming off the face of the club. The third layer is the cover, again made of some sort of rubber or elastic plastic and dictates the “control” of the ball. Control basically means spin, resiliance and durability on the course. Ever wonder about the dimples? The dimples typically come in two shapes, either circular or hexagonal and they are what reduces drag, produces lift, increase distance and stability. Some manufacturers differentiate themselves with the pattern of their dimples. And finally, every ball comes with a clear, slick coating that protects the ball’s surface from degradation from sun, impact, fertilizer, etc.
The more layers you have, the more flexibility and control the ball offers – and as your golf skills increase you take more advantage of those attributes as you play through a round.
As you can see in the image above, you can have as few as 2 primary layers and as many as 5. Each construction type provides a different launch off the club – changing the angle, spin rate, ball velocity and overall aerodynamics. Again, this is all more important to experienced golfers who tend to find a ball they like and stick to it loyally – though for special events, are happy to try out a new ball of an equal or similar sophistication.
Bet you never thought there was so much behind how a golf ball is constructed!
As you plan your next golf event, question your customer about the type of golfer they are targeting, what kind of course they are planning to play on, what their price point is, etc. Then talk to your BIC Graphic sales representative. They will help you select just the right ball and help your promotion or event make the right impression!