A Case for Awareness

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When it comes to cause awareness, promotional products help generate visibility and spread important messages. Here are three different ways promotional products helped generate visibility for organizations making a positive impact in their communities.

A Case for the Environment

Item: #7244 goingreen™ Stapled Appointment Calendar
Purpose: Promote awareness of recycling programs and provide recycling information to the community
Audience: Residents of the company’s service area

In an effort to get information out to area residents on eco-conscious living, the local refuse and recycling company used this goingreen™ appointment calendar. During recycling seminars at schools, the Can Man mascot attended and handed out the calendar to children so they could take them home to their parents. They also distributed the calendars at recycling facilities. This calendar served its purpose as a valuable public service to residents and helped the company earn additional money with people recycling more items and making “green” choices.

7244-goingreen-stapled-appointment-calendar
#7244 goingreen™ Stapled Appointment Calendar
  • Eco-friendly calendar, printed on 30% recycled paper
  • 13-month calendar with December printed on backmount
  • Features “think green living” tips each month

A Case for Kids

Item: #15924 Landscape Mesh Tote
Purpose: Fundraising Gala Gift Bag
Audience: Kids in Need Foundation Supporters

The Kids in Need Foundation Gala is one of the organization’s largest fundraising events of the year. To show their appreciation for supporters who pledge hundreds of thousands of dollars at this event, KINF distributes gift bags at the end of the evening. They were looking for a large, quality tote that came in colors that coordinated with their theme of “Night of a Billion Stars.”

KINF selected the roomy #15924 Landscape Mesh Tote in black with white imprint to coordinate with the theme. The imprint included the organization logo, name and tagline to help promote their mission. The bags lined tables at the after party for attendees to take on their way out, and contained a sampling of school supplies that KINF gives back to teachers and kids throughout the year. KINF received positive feedback on the bags being used as “go-to summer totes”, helping raise awareness for their cause every time each bag is carried.

KINF-landscape-mesh-tote-for-awareness

#15924 Landscape Mesh Totekids-in-need-foundation-landscape-mesh-tote
#15924 Landscape Mesh Tote
  • Large 16-1/8” x 12-1/2” x 6-3/8” main compartment
  • Premium mesh material
  • Front slip pocket

A Case for Health

Item: #45862 Sport Bottle with Metallic Ring – 28 oz.
Purpose: Race day giveaway
Audience: Breast cancer survivors and race participants

A regional race supporting breast cancer research was adding an initiative to promote a program encouraging proactive actions to prevent and reduce breast cancer risk. This new initiative was scheduled to launch on race day to encourage the community to make a commitment to breast health for themselves and the women in their lives.

The race organizers chose this #45862 sport bottle to giveaway with race packets and imprinted each with the name of the new engagement program and the accompanying hashtag. An informational card with breast health facts and steps to take in becoming proactive about breast health were inserted in each item. Bottles were heavily photographed throughout the event, showing up in many of the official race day photos, and the organization saw hundreds of social media posts using the hashtag.

45862-sport-bottle-with-metallic-ring-28-oz
#45862 Sport Bottle with Metallic Ring – 28 oz.
  • Colorful sport bottle with stainless steel accent
  • 28 oz. capacity when filled to the rim

Visit bicgraphic.com for more great products that are perfect for your next awareness campaign.

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