Building Relationships and Sales through Gift Giving

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Gift giving is a great way for companies to show clients gratitude for their business. However with so many available options, it may seem overwhelming to know exactly how to show client appreciation. We’ve outlined a few ways to narrow down the options to help give gifts with impact that keep your business top-of-mind and help strengthen client relationships.


Relationships Matter

Remembering a client with a gift of appreciation at year-end shows how much you value that relationship. A generic or impersonal gift could quickly end up in the bin while a thoughtful gift can strengthen relationships and loyalty. Additionally, choosing an imprint that is meaningful to the recipient adds a personal touch and can keep a business top-of-mind long after the gift is given.

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#60713 Titleist® Pro V1® Golf Ball Std Serv – The #1 ball on worldwide tours! Designed for serious golfers seeking an exceptional combination of distance, consistent flight and very soft feel. Be truly memorable with a distinctive ball imprint that makes clients feel recognized and appreciated.
#WCCR BIC® Worthington® Chrome Roller Pen – This two-piece roller makes a statement with elegant chrome finishes and 22K gold-plated accents. Refillable and includes a black velour sleeve.
#25155 Four Coasters with Solid Cherry Stand – These brass and leather coasters are available in a variety of colors and look elegant in your client’s office or boardroom on a solid cherry stand.

Recognizing employees for their efforts can increase engagement and improve retention simply by letting workers know they are valued. Employees have a deep desire for acknowledgement, with 93% hoping to be recognized at least once a quarter. Employees add a human touch to a product/service, build customer relationships and define work culture; so implementing a recognition program is just good business. (1)

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#36873 JAFFA® Rainbow Swirl – A one-of-a-kind award with fascinating multi-color swirl twisting through the center. The art glass sphere sits atop a contrasting black base to highlight a meaningful message of appreciation.
#32120 Sol Republic® Amps Air – The Millennial generation spends an average of 4 hours wearing headphones every day. (2) These elegantly designed ear buds are sure to be highly appreciated by this generation of workers. Truly wireless while still providing superior sound quality, the travel case also charges the ear buds over 15 times before needing recharged.
#15932 KAPSTON™ Pierce Tote-Pack – This bag is a tote and backpack all in one sleek design that includes a padded laptop compartment. A great gift for employees who travel frequently or work remotely, with functional features and stylish design elements.

Celebrate Your Brand

Gifts take on added meaning when they celebrate a specific event or time that is meaningful to both the giver and the recipient. Recognizing occasions that are distinctive to a company’s mission can create stronger bonds between the gift recipient and that brand. (3) You can easily stand out from your competition by giving celebratory gifts for holidays, seasonal events (ex: Nurses Week), milestones, achievements or simply to acknowledge an introduction.

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#36872 JAFFA® Pentagon Clock – This functioning clock with an elegant combination of wood and metal is a great way to acknowledge anniversaries or industry achievements.
#20360 5”x7” Basic Brushed Matte Aluminum Frame – Help clients remember special events or holidays with this matte silver frame with velvet back. Available with standard laser engrave imprint or britePix® full color frame for an additional charge.
#45478 BBQ Gift Set – A gift any BBQ or tailgate fan will love! Includes the #45386 Sizzler 4-piece BBQ set, #45404 KOOZIE® Party Kooler, apron, pot holder and oven mitt. Gift set comes shrink wrapped and includes 1-color imprint, 1 location on BBQ set and kooler.

Know Your Audience

When choosing what exactly to give, analyzing your intended audience is a good way to help structure your plan. While a versatile item may appeal to everyone on your list, something that is more specific to the demographics of your clientele may be more memorable. Consider the quantity, budget, industry and overall objectives when determining what gift will best convey your intended message.

branded-gifts-for-every-audience

#46178 KOOZIE® Hartwell Vacuum Tumbler – 20 oz. – A stylish, high-performance tumbler is a good bet for universal appeal. The KOOZIE® Hartwell Tumbler has a stainless steel outer and inner with copper lining and screw on lid with leak-proof slider opening.
#32125 HMDX® Daze Bluetooth® Speaker – With incredible 360-degree sound, the HMDX® Daze has booming bass, with a fun light show feature. Connects wirelessly to your device from over 30 feet away and provides up to 5 hours of play time on a single charge.
#21024 Chrome Money Clip – This stylish laser-engraved chrome money clip makes a great gift for many corporate settings and industries. The traditional style easily fits bills or credit cards.

Visit bicgraphic.com for more great ideas suitable for the gift-giving vertical market. KOOZIE® is a registered trademark of BIC Graphic NA.

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