Content is King: How to Use BIC Graphic North America’s Social Media

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Social media marketing is an effective way to reach new customers and interact with your existing clientele to build business. In order to influence sales, social media should be used strategically and consistently to get the most out of each platform. (1)

Social media and blogs reach about 80% of the 245 million active internet users in the US, so digital strategy can be a valuable component of your marketing mix. (2) BIC Graphic NA uses our social media channels to provide content for our distributors that educates and adds value while driving brand awareness and purchasing decisions. This strategy is a cornerstone of building successful partnerships with our customers.

Social Media Stats that Matter for Your Business

  • 91% of experienced social media marketers see improved website traffic from social media campaigns, and 79% are generating more quality leads (3)
  • 43% of all online consumers are social media fans or followers (4)
  • 20% of Facebook users have purchased something because of ads or comments they saw on the platform (5)
  • 67% of Twitter users are more likely to buy brands that they follow (6)
  • B2B businesses experience a 61% success rate in customer acquisition using LinkedIn (7)

Social Media Channels

A multi-channel social media strategy is crucial to any modern marketing campaign. It’s important to remember that each platform also has its own purpose and voice when creating content. Here is what each of BIC Graphic NA’s social media channels has to offer.

BIC Graphic Blog

  • Educational Materials
    • Learn about promotional product categories, industry trends and read case studies.
  • Selling Tips
    • How to sell by specific product categories and develop vertical market sales strategies.
  • BIC Graphic NA News
    • Find out what’s going on at BGNA, including company announcements, developments and employee highlights like our popular BIC Graphic NA Hero
  • Product Ideas
    • Best fits by market, the latest trends, new products every month and the importance of brands.

BGNA-Blog

Twitter

Not sure where to look first? Twitter is your one-stop for all BIC Graphic NA updates in real time. Here you will find content from all of BIC Graphic NA’s channels.

BGNA-Twitter

Facebook

Facebook isn’t just for staying in touch with friends. It is also a powerful tool for keeping up to date with the brands you care about. In fact, Facebook is the number one ad channel for both B2C and B2B companies. (8)

On BIC Graphic NA’s Facebook channel, you will find:

  • Learn the latest BIC Graphic NA news and stories
  • Be first to know about promotions and deals like the BGNA Deal of the Week
  • Watch and share the latest videos and highlights

BGNA-Facebook

LinkedIn

We all know LinkedIn is about business. But it is more than your resume. It is a key place to share your business insights and expertise. On average, 46% percent of social media traffic coming to B2B company sites is from LinkedIn. (9)

On BIC Graphic NA’s LinkedIn channel, you will find:

  • Company, industry and employee news
  • Promotional product expertise, sales and marketing advice and insights
  • Employment opportunities

BGNA-LinkedIn

Instagram

Instagram fans are viewing more than landscapes and model shoots. In fact, 80% of users follow a business on Instagram. (10)

On BIC Graphic NA’s Instagram channel, you will find product insights with beautiful imagery and photos.

BGNA-Instagram

Pinterest

Pinterest has quietly become bigger than ever. The company has revealed that more than 250 million people are using the service every month. (11) Users of this platform are constantly using it as a reference for ideas and thought starters, making it ideal for promotional ideas.

On BIC Graphic NA’s Pinterest channel, you will find:

  • Ideas for your next promotion
  • Boards exploring product trends, brands, imprint methods and vertical markets

BGNA-Pinterest

YouTube

These days, when we think video we think YouTube. It is an essential research tool for buyers and is frequently referenced before purchases. This makes it ideal for showing off product or more info about your brand.

On BIC Graphic NA’s Pinterest channel, you will find:

BGNA-YouTube


If you’re looking to build your social media presence, explore BIC Graphic NA’s social media channels for fun content worth sharing.

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