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Secure More Promo Sales by Targeting These Vertical Markets

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A vertical market focuses on a specific industry, demographic or niche. Vertical marketing concentrates on creating products and services that are desirable for that specific audience.

BIC Graphic NA has analyzed the top sellers and latest trends in the most popular industries, and used this research to provide guidance selling to these vertical markets. Use these targeted posts as a resource to help grow your business with existing clients and target potential new customers.


Finance

Few industries embrace self-promotion quite like those in financial services. Banks, insurance companies and other consumer financial organizations can make use of almost any promotional product to reinforce their brands. At least 130 of Fortune’s Global 500 companies have headquarters in the U.S. to take advantage of its creative, competitive, and comprehensive financial services sector. (1) Targeting these companies and earning their business could mean repeat orders for years to come.

Click here to learn more about growing sales with the Finance Vertical Market.

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Manufacturing and Construction

The U.S. manufacturing and construction industries are poised for continued growth in the coming years. A robust housing marketing coupled with renewed political interest in infrastructure is leading the way for more hiring and wage growth in this sector. (2)

Click here to learn more about building sales with the Manufacturing and Construction Vertical Market.

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Healthcare

More than 19.5 million people work in the healthcare and social assistance sub-sector. These employees are highly trained and earn salaries well above the national average. (3) With long hours and high-pressure environments, employers are keen to support employees through reward and incentive programs.

BIC Graphic has identified strategies and product ideas to help shape up your sales to the healthcare vertical market.

Click here to learn the most effective ways to get your sales in shape selling to the Healthcare Vertical Market.

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Technology

Being successful in any industry today relies on understanding and embracing the latest trends in technology. As businesses rapidly integrate new tech there is a growing need for companies who research, develop, distribute and service technologically based goods and services. (4)

Global technology spending is projected to top $4.8 trillion in 2018 with the U.S. accounting for approximately $1.5 trillion of that market. (5) The potential of emerging tech and certain growth within the sector means good opportunity for promotional marketing within this space.

Click here to learn more about why it pays to engage with the Technology Vertical Market.

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Education and Collegiate

As one of the largest purchasers or promotional products, the education vertical market is a great place to focus sales efforts. Testing companies, textbook manufacturers, recruiters, tutoring companies, libraries, and school supply distributors are all potential sales opportunities.

Click here to see some of our favorite items and ideas to achieve more sales by selling to the Education and Collegiate Vertical Market.

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Real Estate

The real estate industry is big business in the U.S. generating billions of dollars in revenue annually, (6) and the industry is expected to continue riding the wave of the strong economy to steady growth. (7) Real estate professionals know the power of promotion so they will looking for unique, creative and memorable items that are also useful for them and their clients.

Click here for ideas on how to get started finding promo success in the Real Estate Vertical Market.

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Nonprofit

Providing products that spread the message of a worthy cause is one of the most rewarding parts of being in this industry. Promos garner the attention these causes deserve by raising awareness, thanking volunteers or donors, and marketing the organization.

Click here for our strategies to help spread goodwill while boosting your own sales in the Nonprofit Vertical Market.

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Automotive

The automotive vertical market is a juggernaut, accounting for approximately 3-3.5 percent of the U.S. GDP and employing more than 940,000 people. (8) Auto dealerships, rental companies, repair shops and parts suppliers know the value of using promotional products to drive traffic for their businesses.

Click here to learn more about hitting the road for promo success by selling to the Automotive Vertical Market.

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Agriculture

Farm to table is popular because people are interested in learning more about where their food comes from, and supporting businesses that work with local or regional farms. As this movement continues to grow, there are emerging opportunities for promotional products to benefit this sector of the agriculture industry. (9)

Click here to read more about growing fresh sales in the Agriculture Vertical Market.

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Tailgating

Once upon a time tailgating was simply a six-pack and some hot dogs in the stadium parking lot. Fast forward to today and tailgating is its own event – and people are willing to spend big to make their tailgating time memorable. In fact, up to $12 billion is spent on tailgating activities in the U.S. every year. (10)

Click here for  our take on how promo fits into the lucrative Tailgate Vertical Market and how you can score big selling to tailgaters.

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Gift Giving

Gift giving is a great way for companies to show clients gratitude for their business. However with so many available options, it may seem overwhelming to know exactly how to show client appreciation. We’ve outlined a few ways to narrow down the options to help give gifts with impact that keep your business top-of-mind and help strengthen client relationships.

Click here to learn more about building relationships and sales through gift giving.

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Looking for products for a vertical market you don’t see here? Visit bicgraphic.com to see all our products and vertical market guides.

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