In January, the KOOZIE® Hartwell tumbler was honored with a Gold PPAI Pyramid Award for new product development at the PPAI Expo in Las Vegas, and we couldn’t be more proud!
BIC Graphic NA partnered with SCAD (Savannah College of Art and Design) to develop these new KOOZIE® designs with insights from a younger demographic outside the promo industry. Their perspectives into what end users are interested in today resulted in the award-winning KOOZIE® Hartwell Tumblers and the KOOZIE® Camron Tumblers.
The SCAD team included eight industrial design, illustration and graphic design students at both the undergraduate and graduate levels. The team developed base sketch ideations taking pros and cons of the current promotional drinkware assortment into consideration. The SCAD team then presented their initial concepts with prototypes and testing to BIC Graphic NA.
After receiving insights from the BIC Graphic NA team on how their ideas could translate to promo, the SCAD students combined the successful elements of several concepts to create semi-final designs. CAD models and 3D print prototypes of each design were presented to BIC Graphic NA which led to the successful launch of the KOOZIE® Hartwell and KOOZIE® Camron tumblers.
Both styles are equipped with a leak-proof slider lid and are available in 18 oz. and 21 oz. sizes. Additional product and imprint specifications are available at bicgraphic.com.