Spotlight on the Entertainment Industry

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Americans love entertainment. In fact, entertainment is consumer’s biggest expense after housing, food and healthcare. (1) As the desire for more entertainment grows, so will the need for memorable promotions in the competitive space. Here are our tips for tuning in to the entertainment vertical market to help sales soar.

Media Outlets

Americans spend over 12 hours every day consuming media between watching TV and scrolling through digital content. With the explosion of video and streaming content, entertainment providers are relying on promotional products to differentiate themselves from competitors. (2) To enhance a media outlet’s brands, high quality and functional promos in bright colors and imprints that include a call to action are key. These clients may also be more inclined to pay extra for full color imprints because of the impact and perceived value.

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#46113 Glacial Diamonds Tumbler – Now available with britePix® full color imprint! This high quality stainless steel tumbler has double wall vacuum insulation to keep drinks hot or cold for hours. The unique design is reminiscent of jewels, making it a distinctive drinkware choice.
#32124 Xoopar® Bluetooth® Earbuds with Logo Cap – These earbuds offer unique imprint options to really get your message across. Bluetooth® technology provides up to 5 hours of wireless play time with an imprint right on the ear bud cap. Add an optional britePix® full color imprint on the top of the case for an additional charge.
#55935 Souvenir® Vibrant Pen  – The latest addition to the Souvenir® collection of writing instruments! This new pen has a sleek barrel with matte texture swirl that leads to the clip embossed with the Souvenir® logo. The chrome accents and hybrid InstaGlide® ink offer an elevated writing experience in this stylish plastic pen.

Festivals and Fairs

People are coming together to enjoy their shared interests more than ever before. In fact, nearly one-fifth of the US population attends a festival each year and there are more than 2,000 fairs annually. Attendees are also pulling out their wallets. Festivalgoers spend an average of $50 per transaction on merchandise. (3) Promotional products offer a great reminder of an event while extending the reach of a festival or fair. Whether as giveaways, VIP or presale incentives or sold as merchandise; promos can help keep a brand top-of-mind long after an event is over.

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#46063 KOOZIE® Collapsible Neoprene Can Kooler – Keep your favorite canned beverage at just the right temperature with this can kooler made of high-quality, wetsuit-like material.
#31903 ¾” ‘Fine Print’ Lanyard – Includes full-color dye sublimation imprints on both sides, which offers endless possibilities. Comes with a split ring, but bulldog clip or J-clip are available for no additional charge.
#32300 House of Marley™ No Bounds Portable Bluetooth® Speaker – IP67 rated and crated with sustainable cork for a natural look that also floats! This handy speaker has a 10 hour battery life and features wireless dual speaker pairing to connect multiple speakers together.

Gaming & Casinos

The gambling industry faces some legal restrictions in the US, but still contributes approximately $137.5 billion to our economy and employs over 730,000 people. (4) As part of a highly competitive industry, gaming facilities and casinos explore all possible revenue streams to maintain profitability and attract a solid customer base. Providing experiences that go beyond just gambling helps to minimize the sting of losses and gives an advantage in the competitive market. (5) Campaigns that enhance a guest’s experience should include fun and functional promos to give an edge over the competition while increasing brand recall and favorability.

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#55936 Souvenir® Electric Pen – With an aerodynamics, grooves in the matte finish barrel help this pen fit comfortably in your clients’ hands. The distinctive clip showcases the Souvenir® logo while the black accents perfectly frame the screen print imprint.
#AP7600 Atichison® The Big Chill Cooler – This cooler gets attention with vibrant colors and striped shoulder strap with reinforced rivets. Features a zippered main compartment and front slip pocket with decorative “Big Chill” tab.
#32195 PU Light-Up Logo Power Bank 6000 mAh – This power bank includes a micro-USB cable for charging your devices while the light-up imprint helps your brand shine.

Sports Arenas & Venues

Promotional items are a classic sports/event marketing giveaway, but there is plenty of other potential for promos in sports arenas and venues. As arenas and venues try harder to engage with event attendees, promo items are being used for theme nights, group sales bundles, and to reward loyal fans. Items that extend an experience and evoke memories of good times is a great way to excite fans.

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#15735 Clear Game Tote – Pack everything you need for game day, school or outdoor events in this tote. Features an open main compartment with colorful piping and handles. Meets NFL Bag Policy as long as logo does not exceed 4.5” tall x 3.4” wide.
#26104 KOOZIE® Field Blanket – A cozy fleece blanket perfect for watching your favorite teams take the field. The anti-pilling fleece is available in red, black, royal and navy with embroidery imprint. Machine washable with H-loop included for easy carrying.
#46015 Stadium Cup – This iconic cup is a great option for tastings and samples during food & wine festivals and also doubles as a take home souvenir. Want to make a more unique statement? Check out the #46076 Color Changing Stadium Cup!

Visit bicgraphic.com for more great products suited for the Entertainment vertical market.

KOOZIE® is a registered trademark of BIC Graphic NA. © 2019 BIC Graphic NA, Clearwater, FL 33760

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