How to Relax and Grow Sales this Summer

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Summer is the perfect season to enjoy time with friends and family while relaxing in the sunshine. Taking some time to unwind is not only good for mental and physical health but can also help people return to work more productive and effective. (1)

Promotional products that enhance summer leisure activities can help people relax and slow down while also promoting your clients’ brands and growing your sales. Here are some of the most popular summer activities, and ideas for increasing sales with promo items that help make these seasonal activities even more relaxing. (2)


Swimming & Watersports

The sense of peace that people feel around water offers a chance to escape the hyper-connected, over-stimulated state of modern life. It is no surprise that people choose to spend lazy summer days near and on the water. In fact, recent studies show people who spend time near the coasts are generally healthier and happier, plus associate restorative benefits with water. (3)

Promotional items geared toward watersports and swimming can create positive associations with a brand, and have a lasting impact by reminding people of the good times they had around water.

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#15787 Koozie® Adventure Dry Sack 10L – This water resistant bag is ideal for clothes, cameras and personal items. The fold down closure doubles as a handle with shoulder strap and plastic buckles.
#32300 House of Marley® No Bounds Portable Bluetooth® Speaker – IP67 rated and is crafted with sustainable cork for a natural look that also floats! This handy speaker has a 10-hour battery life and features wireless dual speaker pairing that connects multiple speakers to each other.
#26052 Cool Vibes Sunglasses – Looking for a cost-effective and useful summer promo? These fashionable shades have you covered. Available with colorful frames holding UV400 protective lenses and bamboo arms/bows with laser engraved imprint.

Parks & National Parks

According to the National Recreation and Park Association, the top three outdoor summer activities enjoyed by Americans are; having a picnic or BBQ, going for a walk/hike and going to the beach.(4) Luckily, all these activities can be made even more enjoyable with promotional products. Vertical markets like non-profit associations, government agencies, insurance companies, retailers and more can benefit by providing promos that consumers will use all season and long after summer ends.

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#45443 Koozie® Picnic Basket – This roomy basket has a PEVA lined insulated main compartment and sturdy aluminum handles. Fits all the essentials to enjoy dining al fresco but is also collapsible for easy storage.
#55941 Souvenir Sol Pen – This unique grip has modern cut outs to expose the barrel color underneath plus a die-cut Souvenir® logo beneath the plunger, creating a memorable contrast.
#45144 Mesh Beach Chair – A low-slung beach chair that is designed for complete relaxation! Includes a padded headrest and carry bag with white strap and drawstring.

Wellness Retreats

Taking a break from the activities and environments that people associate with pressure and anxiety has been proven to reduce stress. Taking time off can also lessen stress-related physical complaints like headaches, back problems and heart irregularities for weeks after summer ends. Wellness tourism is growing at 12% per year, and nearly 1 in 5 people planned a health and well-being trip in the summer of 2018. (6)

Hospitality groups, resorts and healthcare facilities planning wellness retreats can use promotional items to both help spread their brand message and philosophies on health and wellness.

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#46135 Glass Bottle with Koozie® Kooler – 18 oz. – If you prefer to drink from a glass, this bottle is for you! Perfect for staying hydrated on-the-go, this bottle is covered by a neoprene Koozie® sleeve to reduce condensation and has a silicone loop built into the lid.
#41052 HoMedics® Portable Sound Spa – Create a peaceful sleep environment with this convenient sound spa. Includes four soothing and rhythmic sound settings; white noise, summer night, ocean waves and rain.
#AP8022 Atchison® Yoga Retreat Cotton Tote – This tote features a front zippered pass-through pocket designed to hold a yoga mat or beach towel and rope-like carry handles. Available in trendy natural cotton with color accents.

Sightseeing Tours

Whether traveling for business or pleasure, more people are making room in their trip itineraries for nontraditional activities and experiences, including sightseeing tours. Travelers are being more economical with their time while relying on a tour company and guides to handle the details, so they can stay relaxed in vacation-mode. (5)

Savvy companies and organizations understand the value of promotional items to extend these experiences once travelers return home. Tourism agencies, businesses and agents can build customer loyalty and repeat business using items geared toward helping their clients stay relaxed while traveling.

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Coming May 1st! #26105 Koozie® Kamp Binoculars – These 8 x 21 optic binoculars offer 8x magnification with an objective lends diameter of 21 mm for clear focus on even the tiniest details. Complete with durable and sturdy non-slip rubberized coating for ease of grip with a cushioned eye opening, and neoprene carry case.
#16070 Osprey Daylite Plus – Osprey is a brand designed specifically for outdoor enthusiasts, whether hitting the trails or heading out on an urban hike. This lightweight pack is functional, durable and comfortable to carry. Plus all Osprey® packs are backed by their All Might Guarantee.
#45081 Koozie® Collapsible Can Kooler – A true summer promo classic! The Koozie® collapsible can kooler folds quickly and easily to fit into your pocket or purse and take on your next adventure.

Staycations

Staycations offer the best of both worlds. Taking time off from the daily grind while also saving money is a great way to relax without the financial and scheduling stress of a vacation. Staycations also allow people to appreciate where they live by allowing time to explore local parks, shops, museums or other local attractions. (6) The majority (53%) of Americans say they have taken a staycation at some point so there is plenty of opportunity for promotional items that can be enjoyed right in people’s own backyards and neighborhoods.

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#26127 Koozie® Kamp Hammock – The strong, nautical grade nylon on this hammock can hold 500 lbs. but is also compact and lightweight enough to make it perfect for backpacking. Each end of the hammock is equipped with a carabiner and tree-friendly straps for securing to hard surfaces. The attached imprinted pouch can hold valuables while in use and also stows the hammock for easy transport.
#26124 Koozie® Kamp 5-piece BBQ Set – Always be ready to man the grill when your BBQ tools are in one convenient spot! This durable, food-grade stainless steel set includes tongs, a spatula, fork, brush and knife in an imprinted neoprene case.
#15711 Roll-Up Picnic Blanket – This blanket is perfect for picnics or outdoor events. Features a front flap with pocket, roll-up close with hook-and-loop closure and a carrying handle.

Visit bicgraphic.com for more relaxing promo ideas to help you grow sales this summer. Koozie® is a registered trademark of BIC Graphic NA. ©2019 BIC Graphic NA, Clearwater, FL.

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