Every business wants to be thought of first when it comes to consumers making purchasing decisions. One way to stand out from the competition is to build brand recognition. In fact, according to the marketing experts at HubSpot:
This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again.
Here are a few ways you can build awareness campaigns that will grow with your business and make sure your target market thinks of your brand first when it comes time to buy.
People rely on the internet to answer their questions, and creating useful content is a fun and easy way for your brand to provide answers. Showing your personality and sharing opinions can make your brand feel personal and trustworthy to your target audience.
If blogging isn’t your strong suit, design infographics, shoot videos or start a podcast. Reach out to industry peers to write guest posts or provide sponsored content on a partner site. However you do it, use your content to connect with your audience in an authentic way while getting your brand message in front of more people. (1)
Be sure to include sound search engine optimization practices to positively impact your ranking so your brand shows up in search results. Keep your messaging consistent to aid in SEO while also building your brand’s impact. (2)
Consumers perceive repeated statements as more truthful and familiar than messages they see less frequently. When you want to get your brand noticed, it’s important to note that frequency leads to familiarity, which leads to trust, which often leads to a sale. (3)
One of the most impactful ways to build effective frequency is through promotional products. Putting your logo and message on items that get repetitive use like drinkware, bags and writing instruments gets your brand major exposure. Plus, when asked what types of advertising they liked best, consumers under the age of 55 all chose promo products as their #1.
Video is the preferred digital content medium for social media users and digital advertisers alike. Did you know that 1/3 of all online activity is spent watching video, and 45% of social media users watch more than an hour of Facebook or YouTube videos weekly? (3)
Use video to engage prospective clients by showing off your promo expertise, or demonstrating creative ways to use the latest and greatest new products. When videos add value, people will share your content and come back to view more, building your brand recognition with every click.
With people social distancing due to COVID-19, now is a great time to use video and suggest tech accessories that can help your clients connect digitally and boost their brand recognition at the same time.
A good way to reach a new audience is to join forces with other businesses or social media influencers that complement your business objectives. Just be sure your marketing partners align with your mission/values and will boost your brand with their positive reputations.
Think about your valued customers as marketing partners too. 74% of consumers identify word-of-mouth as a key purchasing influence. (4) Testimonials and case studies from your biggest fans build credibility, increase brand recognition and establish you as an authority in your industry. (4)
Building brand recognition is easy with promotional products from BIC Graphic NA. Visit bicgraphic.com to check out promo solutions that will help your brand stand out.
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