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The Home is the New Gym

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Home fitness is nothing new, but a shift toward at-home and virtual workouts has accelerated since the Coronavirus outbreak forced the closure of gyms across the globe.

While the pandemic has been tough for brick & mortar gyms and fitness studios, the online fitness industry is seeing a significant boom. According to Forbes, at-home programs like MIRROR have seen their sales double and online platforms have seen increases in engagement upwards of 300% in just a few weeks. In the long-term, these convenient solutions may have people thinking twice about paying monthly membership fees long after gyms reopen. (1)

As the $100 billion fitness industry has quickly shifted into a virtual world, distributors can help these at-home health companies build their brands with workout-enhancing promotional products. Businesses in any industry can also benefit from using fitness promos to connect with employees and customers who are now weightlifting, practicing yoga, cycling, running and more – all from the comfort of their own homes.

Here are some of our favorite promos that help make working out from home easier while also getting brands noticed:

Elastic-Exercise-Band-41037Great for fitness at any level, the #41037 Elastic Exercise Band is ideal for strength training, yoga, pilates and more. Offering versatile resistance in a handy, ventilated, imprinted carry bag.

 

 

 


 

AB-Roller-Promotional-Product-41103The #41103 AB Wheel Roller targets arms, shoulders, back and abdomen to help improve core strength and stability. The durable plastic construction features padded handles for a more comfortable workout. Lightweight, portable and comes with instructions for easy assembly.


yoga-mat-promo-product-41096The convenient #41096 Yoga Mat with Shoulder Strap means no more hassling with a bag to carry or store your fitness mat. Just roll it up, loop it into the built-in elastic straps and stow until you’re ready for your next workout. Features a shoulder strap for carrying convenience and a 1-color, 1-location imprint.


41108-360-degree-rotating-push-up-gripsA great addition to any home workout routine, the #41108 360° Rotating Push Up Grips help reduce wrist and hand strain while building strength, balance and stamina through rotation and instability. The lightweight but durable design includes rubberized handles for added comfort and a secure grip, and also disassembles and snaps together into one compact kit.


41096-round-massage-ballUse a #41069 Round Massage Ball to help relieve muscle knots, stress and tension. Perfect for before or after workouts, this massage ball can warm up muscles and ease post-workout soreness so you can stay on track to reach your fitness goals.


We’ve also gathered these great workout from home promos (and more!) in a convenient and easy-to-share eFlyer:

Work Out From Home Flyer
Work Out from Home eFlyer

There’s no denying gyms provide a different experience than home fitness. One that has a social element where people feel a sense of community and/or competition. As the lockdown phases out, people may return to gyms to help feel that sense of human contact. These promos can also help your fitness-focused customers reconnect with customers they haven’t seen in a while.

Visit bicgraphic.com to shop for all these workout-at-home promos and more to get your virtual AND brick & mortar fitness clients noticed in this changing market.

Enjoying our content? Think your customers would enjoy it as well? Feel free to take this article and post it on social media, your blog or wherever else you market your business. WE ENCOURAGE YOU TO PLEASE . . . STEAL OUR STUFF!


©2020 BIC Graphic North America, Clearwater, FL.

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