Ok, We’re Becoming Koozie Group… What Do You Need to Know?

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By now, you’ve probably heard that BIC Graphic NA is officially becoming Koozie Group on January 1, 2021. We’re excited about all the ways we are making changes for good, but also understand that you may have some questions. After all, you’ve been working with us under the BIC Graphic name for decades! The good news is that we’re here for you and want to make this switch as easy as possible for your business. Here is some important info you need to know as we make the change to Koozie Group.

We’ll still carry your favorite products – especially BIC®

Yes, our name change is part of the agreement put in place when BIC Graphic NA was sold to H.I.G. Capital in 2017, but that doesn’t mean BIC® writing instruments or office supplies are going anywhere! You can still count on us for the iconic BIC® products you know and love alongside 40+ other popular brands across 10+ product categories.

A classic #RS BIC® Round Stic® Pen – just one of the many BIC® best-sellers supplied by Koozie Group.

Even though “Koozie” is in our new company name, that doesn’t mean we are only going to focus on selling drinkware and cooler bags. After considering more than 800 options, the name “Koozie Group” was selected for several reasons:

  • The Koozie® brand is a flagship brand for our organization
  • The spirit of the Koozie® brand clearly aligns with our company goal of providing useful solutions that evoke positive vibes and spark lasting memories
  • “Koozie Group” resonates with our employees who feel proud to manufacture and/or print Koozie® brand products domestically at our sites in Florida and Minnesota.

Updated Contact Info

There are a lot of updates to be made when a company name changes. Just think about how many places your business name is located right now! An easy way to think about the switch is that everything that is now BIC Graphic will become Koozie Group. This includes our website,, which will have the same design as our current BIC Graphic site but the name and logo will be Koozie Group.

We will keep both sites up for an extended period to redirect visitors so you have time to check your favorites and/or bookmarked pages and update any saved links to

Email addresses are also going to make the same switch. Instead of ending in, you’ll receive from- and send to- email addresses that end in For example:


Not so fast! Don’t update those email addresses just yet. These @kooziegroup email addresses will be active beginning December 14th, giving you time to update contact information in your systems before the official name change on January 1, 2021.

However, just like our website, old email addresses will remain active so we don’ t miss any communication from our Distributors! Our customer service phone number will remain the same at 1-888-446-5242.

Going Global

Another plus of our name change is that as Koozie Group we will be back in business worldwide! Operating under a new name will allow us to sell promotional products outside the US, Canada and approved territories. Beginning January 1st, Koozie Group products can be shipped anywhere across the globe!*

*Excludes a limited number of branded items.

Member Service Organizations

Some of our industry identification numbers are staying the same, but others are changing. After all, it wouldn’t make sense for Koozie Group’s UPIC number to be BIC, right? Here’s how you can find us once we become Koozie Group in January 2021:

  • ASI US: 40480 (same)
  • ASI Canada: 40481 (same)
  • PPC: 560705

What Else Will Stay the Same

A lot is changing, but we’re making sure to keep the good stuff BIC Graphic NA is known for, like all those product categories and brands we mentioned before. Additionally, there are other more “technical” things that will remain the same that might interest you too:

  • Industry portal item numbers – Listings will be under “Koozie Group (previously BIC Graphic)”, but item numbers will remain the same
  • Our legal primary name of Scribe Opco, Inc.
  • All site street addresses and phone numbers, including Customer Service at 1-888-446-5242
  • All contracts
  • ASI numbers (US #40480 and CAN #40481)
  • We will maintain the BIC® brand within our product assortment

If you’re interested in learning more about how we are changing for good on our way to becoming Koozie Group, visit You’ll find fun videos from our team members, a letter to Distributors from our CMO and more!

Koozie® is a registered trademark of BIC Graphic NA. ©2020 BIC Graphic North America, Clearwater, FL.

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